{"id":7169,"date":"2021-01-27T14:49:06","date_gmt":"2021-01-27T13:49:06","guid":{"rendered":"http:\/\/www.monitor-bk.cz\/?p=7169"},"modified":"2021-01-27T09:52:34","modified_gmt":"2021-01-27T08:52:34","slug":"uvodnik-diagnoza-podnikatel","status":"publish","type":"post","link":"https:\/\/www.monitor-bk.cz\/?p=7169","title":{"rendered":"\u00davodn\u00edk: Diagn\u00f3za podnikatel"},"content":{"rendered":"\n
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Hotel Panorama, Ilustra\u010dn\u00ed foto<\/figcaption><\/figure>\n\n\n\n

Podnik\u00e1n\u00ed je v dne\u0161n\u00ed dob\u011b v\u00edce ne\u017e kdy p\u0159edt\u00edm velkou s\u00e1zkou do loterie. Nelze pop\u0159\u00edt, \u017ee n\u011bkomu doba koronavirov\u00e1 pomohla, daleko v\u00edce v\u0161ak sl\u00fdch\u00e1me o tom, \u017ee se podnikatel\u016fm jejich \u017eivobyt\u00ed doslova hrout\u00ed pod rukama. O to v\u00edc mne udivuje, jak na soukromn\u00edky nahl\u00ed\u017e\u00ed n\u011bkte\u0159\u00ed z \u0159ad ve\u0159ejnosti.<\/strong><\/p>\n\n\n\n

Dost \u010dasto \u010dtu v internetov\u00fdch diskus\u00edch o tom, jak p\u0159ehnan\u011b \u0161t\u011bd\u0159e se chov\u00e1 st\u00e1t v\u016f\u010di mal\u00fdm a st\u0159edn\u00edm podnikatel\u016fm. Minim\u00e1ln\u011b podle poloviny diskutuj\u00edc\u00edch ob\u010dan\u016f dost\u00e1vaj\u00ed pen\u00edze za nic, v\u017edy\u0165 maj\u00ed p\u0159ece zav\u0159eno a nic ned\u011blaj\u00ed \u2013 t\u0159eba OSV\u010c dost\u00e1v\u00e1 celou p\u011btistovku denn\u011b! Diskutuj\u00edc\u00ed tyto podnikatele \u010dastuj\u00ed r\u016fzn\u00fdmi posm\u011b\u0161ky a nad\u00e1vkami, pos\u00edlaj\u00ed je makat do tov\u00e1rny a umrav\u0148uj\u00ed je moralistick\u00fdmi hesly typu \u201eM\u011bl jsi v\u00edc \u0161et\u0159it, kapitalisto!\u201c. Tyto plamenn\u00e9 \u0159e\u010di v\u011bt\u0161inou vych\u00e1z\u00ed od lid\u00ed, kte\u0159\u00ed o skute\u010dn\u00e9 situaci v podnikatelsk\u00e9m sektoru nemaj\u00ed ani p\u00e1ru, z\u0159ejm\u011b proto, \u017ee jim povaha (odvaha?) nedovolila nikdy p\u0159ekro\u010dit pr\u00e1h vlastn\u00edho st\u00ednu a pokusit se u\u017eivit sebe i rodinu na vlastn\u00ed p\u011bst. <\/p>\n\n\n\n

V\u0161echno nen\u00ed tak jednoduch\u00e9, jak na prvn\u00ed pohled vypad\u00e1. Tak t\u0159eba v p\u0159\u00edpad\u011b OSV\u010c. St\u00e1t jim zak\u00e1\u017ee podnikat \u2013 a je \u00fapln\u011b jedno, jestli prod\u00e1vaj\u00ed oble\u010den\u00ed na tr\u017enici, po\u0159\u00e1daj\u00ed kulturn\u00ed akce, \u010de\u0161ou hlavy nebo snad vlastn\u00ed malou hosp\u016fdku, ve kter\u00e9 zaji\u0161\u0165uj\u00ed v\u0161echno mo\u017en\u00e9, od obsluhy host\u016f a\u017e po nezbytn\u00e9 pap\u00edrov\u00e1n\u00ed. V podnik\u00e1n\u00ed se mnoh\u00fdm z nich da\u0159ilo, a tak si vzali hypot\u00e9ky a p\u016fj\u010dky, postavili domy, investovali do lep\u0161\u00edho vybaven\u00ed\u2026 A te\u010f bum, nemaj\u00ed nic, pouze od\u0161kodn\u00e9 od st\u00e1tu, kter\u00e9 d\u011bl\u00e1 15.000 K\u010d za m\u011bs\u00edc. Zaplat\u00ed odvody, co\u017e je minim\u00e1ln\u011b t\u0159etina, a z pen\u011bz, kter\u00e9 jim zbydou, m\u016f\u017eou spokojen\u011b m\u011bs\u00edc \u017e\u00edt. P\u0159esto\u017ee maj\u00ed na\u0161et\u0159eno a sv\u00e9 osobn\u00ed \u017eivotn\u00ed n\u00e1roky sn\u00ed\u017e\u00ed na minimum, schr\u00e1nka s n\u00e1pisem \u201ePen\u00edze pro p\u0159\u00edpad nouze\u201c nen\u00ed bezedn\u00e1 a den, kdy se ohnou pro posledn\u00ed bankovku, se nezadr\u017eiteln\u011b bl\u00ed\u017e\u00ed. A tak se z \u00fasp\u011b\u0161n\u00fdch podnikatel\u016f stanou \u0161of\u00e9\u0159i, pomocn\u00ed d\u011bln\u00edci a brig\u00e1dn\u00edci v\u0161eho druhu, aby u\u017eivili rodinu. P\u0159i pr\u00e1ci, kter\u00e1 je nebav\u00ed, netrp\u011bliv\u011b sleduj\u00ed situaci a vyhl\u00ed\u017e\u00ed den, kter\u00fd pro n\u011b bude znamenat (nejist\u00fd) n\u00e1vrat ke sv\u00e9 p\u016fvodn\u00ed \u017eivnosti. <\/p>\n\n\n\n

A v\u011bzte, \u017ee \u0159e\u010d nen\u00ed pouze o OSV\u010c. Kde jsou v\u0161echny restaurace, hotely, diskot\u00e9ky, kina, divadla, obchody s obuv\u00ed a od\u011bvy a mnoho dal\u0161\u00edch provoz\u016f? Ano, tyto v\u0161echny dost\u00e1vaj\u00ed tak\u00e9 kompenzaci od st\u00e1tu, ale ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f jde o finance tak zanedbateln\u00e9, \u017ee jejich pracn\u011b vybudovan\u00e9 podniky brzy budou muset zav\u0159\u00edt nadobro. <\/p>\n\n\n\n

Podnik\u00e1n\u00ed s sebou v\u017edy nese ur\u010ditou porci rizika a ne\u0159eknu ani popel, kdy\u017e soukromn\u00edk ukon\u010d\u00ed svoji \u010dinnost proto, \u017ee \u0161patn\u011b podnikal. Ale tento p\u0159\u00edpad je zcela odli\u0161n\u00fd. Na vin\u011b tady nen\u00ed neopatrn\u00e9 \u010di \u0161patn\u00e9 podnik\u00e1n\u00ed, n\u00fdbr\u017e st\u00e1tn\u00ed apar\u00e1t, kter\u00fd mnoha tis\u00edc\u016fm podnikatel\u016f zp\u016fsobil nevy\u017e\u00e1dan\u00fd stop stav a p\u0159ipravil jim tak nemal\u00e9 probl\u00e9my a mnoho bezesn\u00fdch noc\u00ed, je\u017e tr\u00e1v\u00ed v nap\u016fl bd\u011bl\u00e9m stavu se strachem o nejistou budoucnost. Podnikatel je toti\u017e \u010dlov\u011bk s pracovn\u00ed dobou, kter\u00e1 trv\u00e1 od probuzen\u00ed a\u017e dlouho do noci, kdy p\u0159ed span\u00edm p\u0159em\u00fd\u0161l\u00ed nad t\u00edm, co a jak by ud\u011blal je\u0161t\u011b l\u00e9pe, a\u0165 u\u017e pro sv\u00e9 z\u00e1kazn\u00edky, nebo pro sv\u016fj vlastn\u00ed zisk. Proto\u017ee co si neud\u011bl\u00e1 s\u00e1m, to nem\u00e1. A o tom to je! V tomto se dost podstatn\u011b li\u0161\u00ed od b\u011b\u017en\u00e9ho zam\u011bstnance, kter\u00fd v mnoha p\u0159\u00edpadech se zam\u010den\u00edm dve\u0159\u00ed zanech\u00e1v\u00e1 v kancel\u00e1\u0159i ve\u0161ker\u00e9 pracovn\u00ed probl\u00e9my. <\/p>\n\n\n\n

Jakkoli m\u016f\u017eete na tato fakta pohl\u00ed\u017eet skrz prsty, nem\u016f\u017eete podnikatel\u016fm up\u0159\u00edt, \u017ee jsou to p\u0159edev\u0161\u00edm oni, kdo odv\u00e1d\u00ed dan\u011b, ze kter\u00fdch je potom \u017eiv st\u00e1tn\u00ed sektor. Z jejich pen\u011bz dostanou senio\u0159i rou\u0161kovn\u00e9, z jejich kapes jsou financov\u00e1ny odm\u011bny zdravotn\u00edk\u016fm nebo zv\u00fd\u0161en\u00ed u\u010ditelsk\u00fdch plat\u016f. V mnoha, mnoha p\u0159\u00edpadech jde o lidi, kte\u0159\u00ed d\u0159ou od r\u00e1na do ve\u010dera a \u017eiv\u00ed sv\u00e9 zam\u011bstnance, aby potom jejich celo\u017eivotn\u00ed \u00fasil\u00ed n\u011bjak\u00fd internetov\u00fd pis\u00e1lek shrnul do jedin\u00e9 hanliv\u00e9 v\u011bty. To si nezaslou\u017e\u00ed.<\/p>\n\n\n\n

Neodpust\u00edm si jeden mal\u00fd dov\u011btek. Zat\u00edmco soukromn\u00edci jsou nuceni k utahov\u00e1n\u00ed opask\u016f a mus\u00ed se \u0159\u00eddit ka\u017ed\u00fdm nov\u00fdm na\u0159\u00edzen\u00edm, na\u0161e vl\u00e1da naopak ru\u0161\u00ed superhrubou mzdu, navy\u0161uje platy a zvy\u0161uje po\u010dty st\u00e1tn\u00edch \u00fa\u0159edn\u00edk\u016f. V nelehk\u00e9 situaci, kter\u00e1 po\u010d\u00edt\u00e1 s ekonomick\u00fdm propadem a je nutn\u00e9 udr\u017eet soukrom\u00fd sektor p\u0159i \u017eivot\u011b, bych o\u010dek\u00e1val prav\u00fd opak. Jedno \u0159e\u0161en\u00ed by se nab\u00edzelo. Co takhle zru\u0161it m\u00edsta st\u00e1tn\u00edch \u00fa\u0159edn\u00edk\u016f, kter\u00e1 se ukazuj\u00ed jako neefektivn\u00ed a zbyte\u010dn\u00e1 a na n\u011bkolik n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u016f se spokojit s platem o p\u00e1r procent ni\u017e\u0161\u00edm? Kdy\u017e se mohou uskromnit jin\u00ed, mohli by to ve st\u00e1tn\u00ed spr\u00e1v\u011b vyzkou\u0161et taky. <\/p>\n\n\n\n

Proto\u017ee vl\u00e1da, kter\u00e1 na jedn\u00e9 stran\u011b znemo\u017e\u0148uje podnik\u00e1n\u00ed a na stran\u011b druh\u00e9 nes\u00e1hne na vlastn\u00ed platy a naopak zbyte\u010dn\u011b rozhazuje, nejde zrovna p\u0159\u00edkladem.<\/p>\n\n\n\n

Martin M\u00fcller<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Podnik\u00e1n\u00ed je v dne\u0161n\u00ed dob\u011b v\u00edce ne\u017e kdy p\u0159edt\u00edm velkou s\u00e1zkou do loterie. Nelze pop\u0159\u00edt, \u017ee n\u011bkomu doba koronavirov\u00e1 pomohla,<\/p>\n","protected":false},"author":1,"featured_media":6895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/7169"}],"collection":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7169"}],"version-history":[{"count":1,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/7169\/revisions"}],"predecessor-version":[{"id":7170,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/7169\/revisions\/7170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/media\/6895"}],"wp:attachment":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}