{"id":7011,"date":"2020-08-26T09:57:24","date_gmt":"2020-08-26T07:57:24","guid":{"rendered":"http:\/\/www.monitor-bk.cz\/?p=7011"},"modified":"2020-08-26T09:57:44","modified_gmt":"2020-08-26T07:57:44","slug":"uvodnik-ksmb-se-meni-k-lepsimu","status":"publish","type":"post","link":"https:\/\/www.monitor-bk.cz\/?p=7011","title":{"rendered":"\u00davodn\u00edk: KSMB se m\u011bn\u00ed. K lep\u0161\u00edmu?"},"content":{"rendered":"\n
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Kdy\u017e jsem se v pond\u011bl\u00ed pod\u00edval na str\u00e1nky www.blansko.cz, vykouknul na m\u011b \u010dl\u00e1nek s n\u00e1zvem Logo KSMB se zm\u011bnilo. Nahrad\u00ed jej „Kultura Blansko“. Po p\u0159e\u010dten\u00ed \u010dl\u00e1nku o nov\u00e9 identit\u011b a logu jsem z\u016fstal \u2013 m\u00edrn\u011b \u0159e\u010deno \u2013 hodn\u011b p\u0159ekvapen\u00fd. <\/strong><\/p>\n\n\n\n

Za\u010dnu t\u00edm pozitivn\u00edm. V \u010dl\u00e1nku<\/a> je uvedeno n\u011bkolik zm\u011bn, nap\u0159\u00edklad n\u00e1kup vstupenek p\u0159es s\u00ed\u0165 Ticketportal, tak\u00e9 informace o pl\u00e1novan\u00fdch nov\u00fdch webov\u00fdch str\u00e1nk\u00e1ch s p\u0159ehledn\u00fdm kalend\u00e1\u0159em akc\u00ed a do budoucna snad bude KSMB dokonce i na Instagramu! Ano, tohle je v podobn\u00fdch instituc\u00edch v jin\u00fdch m\u011bstech u\u017e d\u00e1vno, ale velice chv\u00e1l\u00edm snahu j\u00edt dop\u0159edu. Opravdu. Snad nez\u016fstane op\u011bt jen u slib\u016f.<\/p>\n\n\n\n

Hlavn\u00edm posl\u00e1n\u00edm \u010dl\u00e1nku bylo p\u0159edstaven\u00ed nov\u00e9ho loga. KSMB jej pot\u0159ebovalo jako s\u016fl. Star\u00e9 bylo \u0161patn\u011b \u010diteln\u00e9, nemodern\u00ed, nevypadalo dob\u0159e na plak\u00e1tech, ani na propaga\u010dn\u00edch materi\u00e1lech, vlastn\u011b nikde. Tohle je zm\u011bna, kter\u00e1 byla zapot\u0159eb\u00ed. <\/p>\n\n\n\n

Nov\u00e9 logo na mne p\u016fsob\u00ed dost rozpa\u010dit\u011b. Ponech\u00e1m stranou vkus \u2013 n\u011bkomu se l\u00edbit bude, n\u011bkomu zase ne, ale pro\u010d ty mraky barevn\u00fdch variant, p\u0159i\u010dem\u017e ani jedna z nich nelad\u00ed s logem a identitou m\u011bsta? To mi p\u0159ijde \u00fapln\u011b \u0161patn\u011b, nav\u00edc mi to cel\u00e9 nejde dohromady s informac\u00ed, kterou Blansko zve\u0159ejnilo 25. z\u00e1\u0159\u00ed roku 2018 p\u0159i p\u0159edstaven\u00ed nov\u00e9ho loga m\u011bsta v \u010dl\u00e1nku s n\u00e1zvem M\u011bsto Blansko p\u0159edstavilo svou novou jednotnou vizu\u00e1ln\u00ed identitu: \u201eJednotn\u00e1 vizu\u00e1ln\u00ed identita je v sou\u010dasn\u00e9 dob\u011b ned\u00edlnou sou\u010d\u00e1st\u00ed modern\u00ed m\u011bstsk\u00e9 propagace. Tak\u00e9 m\u011bsto Blansko ji\u017e n\u011bjakou dobu poci\u0165ovalo pot\u0159ebu sjednotit prezentaci m\u011bsta do jednotn\u00e9ho stylu a vytvo\u0159it pro n\u011bj nov\u00e9 propaga\u010dn\u00ed logo.\u201c<\/em> Pod \u010dl\u00e1nkem je n\u011bkolik vizualizac\u00ed a p\u0159\u00edklad\u016f pou\u017eit\u00ed, v\u010detn\u011b n\u00e1vrhu loga pro Slu\u017eby Blansko, kter\u00e9 s touto novou identitou m\u011bsta ladilo.<\/p>\n\n\n\n

Na KSMB to v\u0161ak vid\u00ed jinak. A to i p\u0159esto, \u017ee od za\u010d\u00e1tku pr\u00e1zdnin je tu bezvl\u00e1d\u00ed, jeliko\u017e b\u00fdval\u00fd \u0159editel Pavel Langr po sv\u00e9 asi dev\u00edtim\u011bs\u00ed\u010dn\u00ed pracovn\u00ed neschopnosti na svoji funkci rezignoval. Nevid\u00edte na tom nic zvl\u00e1\u0161tn\u00edho? J\u00e1 ano. V\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed na funkci \u0159editele KSMB vis\u00ed na n\u00e1st\u011bnce a uz\u00e1v\u011brka p\u0159ihl\u00e1\u0161ek je v p\u016flce z\u00e1\u0159\u00ed. Jsem toho n\u00e1zoru, \u017ee pokud m\u011bsto vybere nov\u00e9ho \u0159editele, bude m\u00edt jist\u011b o kultu\u0159e ve m\u011bst\u011b svoji vlastn\u00ed vizi (tedy pokud nez\u016fstane pouze u \u0159e\u010d\u00ed a slib\u016f, to u\u017e tady taky n\u011bkolikr\u00e1t bylo). Opravdu nemohli zam\u011bstnanci KSMB je\u0161t\u011b chv\u00edli po\u010dkat a o nov\u00e9 identit\u011b v\u010detn\u011b loga se poradit se sv\u00fdm nov\u00fdm vedouc\u00edm?<\/p>\n\n\n\n

Je\u0161t\u011b se v kr\u00e1tkosti vyj\u00e1d\u0159\u00edm k p\u0159ejmenov\u00e1n\u00ed KSMB na Kultura Blansko. Za m\u011b je n\u00e1zev naprosto v po\u0159\u00e1dku, l\u00edb\u00ed se mi. V\u00fdsti\u017en\u00fd, efektn\u00ed, \u00fadern\u00fd. P\u0159esn\u011b se hod\u00edc\u00ed pro instituci, kter\u00e1 je hlavn\u00edm po\u0159adatelem kultury ve m\u011bst\u011b. A jsme u toho\u2026 Kino funguje skv\u011ble, o tom \u017e\u00e1dn\u00e1. Tak\u00e9 galerie \u2013 i zde vn\u00edm\u00e1m dost aktivit. Ale co d\u011bl\u00e1 hlavn\u00ed slo\u017eka kulturn\u00edho za\u0159\u00edzen\u00ed? Tak trochu paradox spat\u0159uji ve skute\u010dnosti, \u017ee KSMB u\u017e p\u016fl roku \u017e\u00e1dnou kulturu neud\u011blalo a do konce roku to nijak valn\u011b nevypad\u00e1 \u2013 koncert, divadlo, na V\u00e1noce z\u00e1bavn\u00fd po\u0159ad s Osmany Laffitou inzerovan\u00fd snad u\u017e od V\u00e1noc p\u0159edchoz\u00edch. A samoz\u0159ejm\u011b V\u00edt\u00e1n\u00ed sv. Martina. No a pak jen participace na akc\u00edch, kter\u00e9 tak \u00fapln\u011b v re\u017eii samotn\u00e9ho KSMB nejsou. Pardon \u2013 je\u0161t\u011b jsou tu farm\u00e1\u0159sk\u00e9 trhy, na ty bych m\u00e1lem zapomn\u011bl. Taky kultura, ne?<\/p>\n\n\n\n

Ano, byl tu koronavirus. Ale opravdu ne\u0161la ud\u011blat o pr\u00e1zdnin\u00e1ch alespo\u0148 skromn\u00e1 akce pro m\u00e9n\u011b lid\u00ed? Co t\u0159eba D\u011btsk\u00fd den v n\u00e1hradn\u00edm term\u00ednu, by\u0165 t\u0159eba v men\u0161\u00ed m\u00ed\u0159e? Opravdu se nena\u0161lo m\u00edsto a \u010das na uspo\u0159\u00e1d\u00e1n\u00ed n\u011bjak\u00e9ho koncertu? Mal\u00e9ho festiv\u00e1lku? <\/p>\n\n\n\n

V\u00edm dob\u0159e, o \u010dem mluv\u00edm. Leto\u0161n\u00ed Ka\u0161t\u00e1nek FEST jsme po\u0159\u00e1dali na posledn\u00ed chv\u00edli \u2013 asi p\u011bt t\u00fddn\u016f p\u0159ed akc\u00ed. Ano, i n\u00e1s se dotkla koronavirov\u00e1 krize. Ale akce prob\u011bhla, a to i p\u0159esto, \u017ee na organizaci jsme byli pouze dva a nem\u011bli jsme na jej\u00ed p\u0159\u00edpravu \u010das osm hodin denn\u011b, p\u011bt dn\u00ed v t\u00fddnu \u2013 tolik \u010dasu tr\u00e1v\u00ed (nebo by aspo\u0148 m\u011bli) organizov\u00e1n\u00edm kultury ve m\u011bst\u011b zam\u011bstnanci KSMB. Mo\u017en\u00e1 zde na rozd\u00edl od jin\u00fdch po\u0159adatel\u016f akc\u00ed chyb\u011bla chu\u0165, zap\u00e1len\u00ed, srdce…<\/p>\n\n\n\n

Proto se pt\u00e1m: Bylo nutn\u00e9 v dob\u011b bez \u0159editele m\u011bnit identitu a logo? Nebylo by lep\u0161\u00ed investovat \u010das a pen\u00edze (tento \u0161p\u00e1s jist\u011b nebyl zadarmo) rad\u011bji do n\u011bjak\u00e9ho p\u011bkn\u00e9ho kulturn\u00edho p\u0159edstaven\u00ed? Co t\u0159eba za\u010d\u00edt velkou zm\u011bnu t\u00edm, \u017ee za\u010dneme v Blansku opravdu a naplno provozovat kulturu? <\/p>\n\n\n\n

Inu \u2013 z\u0159ejm\u011b m\u00e1me o pojmu Kultura Blansko ka\u017ed\u00fd jinou p\u0159edstavu. Ale kdo v\u00ed? T\u0159eba to s nov\u00fdm n\u00e1zvem a logem p\u016fjde na\u0161emu kulturn\u00edmu st\u00e1nku mnohem l\u00e9pe!<\/p>\n\n\n\n

Martin M\u00fcller<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kdy\u017e jsem se v pond\u011bl\u00ed pod\u00edval na str\u00e1nky www.blansko.cz, vykouknul na m\u011b \u010dl\u00e1nek s n\u00e1zvem Logo KSMB se zm\u011bnilo. Nahrad\u00ed<\/p>\n","protected":false},"author":1,"featured_media":573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/7011"}],"collection":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7011"}],"version-history":[{"count":1,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/7011\/revisions"}],"predecessor-version":[{"id":7012,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/7011\/revisions\/7012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}