{"id":5322,"date":"2018-12-10T12:20:29","date_gmt":"2018-12-10T11:20:29","guid":{"rendered":"http:\/\/www.monitor-bk.cz\/?p=5322"},"modified":"2018-12-10T12:20:29","modified_gmt":"2018-12-10T11:20:29","slug":"uvodnik-potrebuje-blansko-tiskoveho-mluvciho","status":"publish","type":"post","link":"https:\/\/www.monitor-bk.cz\/?p=5322","title":{"rendered":"\u00davodn\u00edk: Pot\u0159ebuje Blansko tiskov\u00e9ho mluv\u010d\u00edho?"},"content":{"rendered":"<p class=\"p1\"><b><a href=\"https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-5323\" src=\"https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093.jpg\" alt=\"\" width=\"1474\" height=\"829\" srcset=\"https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093.jpg 1474w, https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093-142x80.jpg 142w, https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093-300x169.jpg 300w, https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093-768x432.jpg 768w, https:\/\/www.monitor-bk.cz\/wp-content\/uploads\/2018\/12\/IMG_4093-800x450.jpg 800w\" sizes=\"(max-width: 1474px) 100vw, 1474px\" \/><\/a>P\u0159ed n\u011bkolika t\u00fddny odhlasovala Rada m\u011bsta Blanska z\u0159\u00edzen\u00ed nov\u00e9 pracovn\u00ed pozice tiskov\u00e9ho mluv\u010d\u00edho. N\u011bkdo \u0159\u00edk\u00e1, \u017ee jsou to vyhozen\u00e9 pen\u00edze, jin\u00fd zase souhlasn\u011b p\u0159ikyvuje. Pot\u0159ebuje Blansko skute\u010dn\u011b n\u011bkoho, kdo za \u00fa\u0159edn\u00edky bude komunikovat? Pot\u0159ebujeme tiskov\u00e9ho mluv\u010d\u00edho i p\u0159esto, \u017ee z rozpo\u010dtu m\u011bsta nyn\u00ed budou odch\u00e1zet pen\u00edze za nov\u00e9ho zam\u011bstnance? <\/b><!--more--><\/p>\n<p class=\"p1\">M\u011bsto Blansko vyhla\u0161uje v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed na funkci: tiskov\u00fd mluv\u010d\u00ed. Term\u00edn pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky byl stanoven na 3.12., n\u00e1stup od 2.1. 2019. V podm\u00ednk\u00e1ch v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed bylo mimo jin\u00e9 vzd\u011bl\u00e1n\u00ed vy\u0161\u0161\u00ed odborn\u00e9 \u0161koly s 10 lety praxe ve sd\u011blovac\u00edch prost\u0159edc\u00edch nebo vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed s prax\u00ed t\u0159\u00edletou, samoz\u0159ejm\u011b vynikaj\u00edc\u00ed komunika\u010dn\u00ed schopnosti, samostatnost, orientace v z\u00e1kon\u011b o obc\u00edch a dal\u0161\u00ed&#8230;<\/p>\n<p class=\"p1\">Zpr\u00e1va s t\u00edmto obsahem byla zve\u0159ejn\u011bna na webu blansko.cz a na facebookov\u00fdch str\u00e1nk\u00e1ch m\u011bsta. N\u00e1sledn\u011b byla tak\u00e9 \u010dten\u00e1\u0159i pat\u0159i\u010dn\u011b okomentov\u00e1na. Nap\u0159\u00edklad M.B.: \u201cFakt \u00fa\u017easn\u00e9. M\u00edsto financ\u00ed na n\u011bjakou nadaci, posti\u017een\u00e9, seniory, se prachy vyfl\u00e1kaj\u00ed na plat dal\u0161\u00edho zbyte\u010dn\u00e9ho<span class=\"Apple-converted-space\">\u00a0 <\/span>zam\u011bstnance, p\u00e1\u010d takov\u00e9 pozice jsou sice k h.vnu, ale vytv\u00e1\u0159ej\u00ed ze\u010f k politik\u016fm a jsou modern\u00ed.\u201d Nebo jist\u00fd L.T.: \u201cDle m\u00e9ho m\u00edn\u011bn\u00ed zbyte\u010dn\u00e1 pozice pro obec t\u00e9to velikosti. Nehled\u011b na fakt, \u017ee uveden\u00e1 platov\u00e1 t\u0159\u00edda neumo\u017e\u0148uje to, aby bylo m\u00edsto obsazeno skute\u010dn\u00fdm odborn\u00edkem v oblasti PR. Tud\u00ed\u017e to bude jen n\u011bjak\u00e9 kvazi-\u0159e\u0161en\u00ed!\u201d<\/p>\n<p class=\"p1\">U\u017e del\u0161\u00ed dobu nepokl\u00e1d\u00e1m koment\u00e1\u0159e na soci\u00e1ln\u00edch s\u00edt\u00edch za n\u00e1zor v\u011bt\u0161iny. Jsou to po\u0159\u00e1d jedni a ti sam\u00ed popichovatel\u00e9, kte\u0159\u00ed m\u00edsto aby vynesli vlastn\u00ed k\u016f\u017ei na trh, rad\u011bji si zalo\u017e\u00ed fale\u0161n\u00fd profil a pod rou\u0161kou anonymity vyk\u0159ikuj\u00ed tak nahlas, jak jen to jde. Ov\u0161em tyto jejich v\u00fdk\u0159iky mohou ovlivnit n\u00e1zor mnoha lid\u00ed, kte\u0159\u00ed \u201cjdou jen tak kolem\u201d. To samoz\u0159ejm\u011b i j\u00e1, ale v tomto p\u0159\u00edpad\u011b se sna\u017e\u00edm nahl\u00e9dnout na situaci z n\u011bkolika stran a pod sv\u00e9 m\u00edn\u011bn\u00ed se taky s klidem podep\u00ed\u0161u.<\/p>\n<p class=\"p1\">Zp\u00e1tky k t\u00e9matu. Na\u0161emu m\u011bstu ji\u017e hodn\u011b dlouhou dobu chyb\u00ed dv\u011b v\u011bci: Jednak je to komunikace &#8211; nejen s novin\u00e1\u0159i, ale i s ob\u010dany. O tom taky kr\u00e1tce po volb\u00e1ch psala kolegyn\u011b Marie Haso\u0148ov\u00e1. Druhou v\u011bc\u00ed je sebepropagace a ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed, neboli PR. V oboj\u00edm Blansko ji\u017e l\u00e9ta t\u00e1pe a pokulh\u00e1v\u00e1. Z\u0159ejm\u011b mi potvrd\u00ed ka\u017ed\u00fd novin\u00e1\u0159, \u017ee pou\u017eitelnost v\u00fdstup\u016f z tiskov\u00fdch konferenc\u00ed a tiskov\u00e9 zpr\u00e1vy obecn\u011b zaslou\u017e\u00ed renesanci oko\u0159en\u011bnou p\u011bknou porc\u00ed profesionality.<\/p>\n<p class=\"p1\">V mnoha p\u0159\u00edpadech se tak\u00e9 st\u00e1v\u00e1, \u017ee se novin\u00e1\u0159 nem\u016f\u017ee dovolat \u00fa\u0159edn\u00edkovi, kter\u00e9ho pot\u0159ebuje, a kdy\u017e se tak kone\u010dn\u011b stane, volan\u00fd m\u00e1 na pr\u00e1ci spoustu jin\u00fdch v\u011bc\u00ed, ne\u017e se bavit s tiskem. I zde pom\u016f\u017ee tiskov\u00fd mluv\u010d\u00ed. No a sebepropagace? Na t\u00e9 m\u011bsto dosud pracovalo dost b\u00eddn\u011b.<\/p>\n<p class=\"p1\">Abych zam\u011bstnanc\u016fm m\u011bsta zase tolik nek\u0159ivdil&#8230; Pravdou je, \u017ee posledn\u00edch m\u011bs\u00edc\u00edch na facebooku p\u0159ibylo aktivity, ale ani tak se profil blanensk\u00e9 radnice zdaleka nep\u0159ibli\u017euje \u010detnosti, pestrosti ani kvalit\u011b p\u0159\u00edsp\u011bvk\u016f v n\u011bkter\u00fdch sousedn\u00edch m\u011bstech.<\/p>\n<p class=\"p1\">Je\u0161t\u011b bych se r\u00e1d vyj\u00edd\u0159il k n\u00e1zoru jednoho z diskutuj\u00edc\u00edch o tom, \u017ee tiskov\u00fd mluv\u010d\u00ed bude stav\u011bt ze\u010f politik\u016fm. Politici ur\u010dit\u011b maj\u00ed sv\u00e9 pr\u00e1ce dost, a kdyby m\u011bli \u0159e\u0161it pouze intervence ob\u010dan\u016f a diskuse na soci\u00e1ln\u00edch s\u00edt\u00edch, z\u0159ejm\u011b by ned\u011blali nic jin\u00e9ho. Mysl\u00edm si, \u017ee tiskov\u00fd mluv\u010d\u00ed m\u011bsta by m\u00edsto zdi m\u011bl stav\u011bt naopak most mezi relevantn\u00edmi podn\u011bty zvenku a veden\u00edm m\u011bsta. Proto\u017ee k tomu by m\u011bla tato funkce slou\u017eit p\u0159edev\u0161\u00edm. Na radnici si ur\u010dit\u011b nikdo nemysl\u00ed, \u017ee z\u0159\u00edzen\u00edm nov\u00e9 funkce tiskov\u00e9ho mluv\u010d\u00edho zav\u0159ou p\u0159ed ve\u0159ejnost\u00ed dve\u0159e a p\u0159estanou s n\u00ed komunikovat. Pokud ano, budou sami proti sob\u011b.<\/p>\n<p class=\"p1\">J\u00e1 si fungov\u00e1n\u00ed tiskov\u00e9ho mluv\u010d\u00edho p\u0159edstavuji tak, \u017ee v m\u00e9di\u00edch uvid\u00edme v\u00edce a \u010dast\u011bji pr\u00e1ci starosty i m\u00edstostarost\u016f, budou pravideln\u011b a ve v\u011bt\u0161\u00ed m\u00ed\u0159e zve\u0159ej\u0148ov\u00e1ny kvalitn\u00ed tiskov\u00e9 zpr\u00e1vy a na\u0161e m\u011bsto bude propagov\u00e1no nejen tady u n\u00e1s, ale i za m\u011bstsk\u00fdmi hranicemi. Hlavn\u011b budou kvalitn\u011b z\u00e1sobov\u00e1ny informacemi jak m\u00e9dia, tak ob\u010dan\u00e9. Ano, Blansko v tomto ohledu tiskov\u00e9ho mluv\u010d\u00edho skute\u010dn\u011b pot\u0159ebuje.<\/p>\n<p class=\"p1\">Ale&#8230;<\/p>\n<p class=\"p1\">Jedna v\u011bc mi vrt\u00e1 hlavou. Pro\u010d m\u011bsto vypisuje v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed na novou pracovn\u00ed pozici, kdy\u017e by mohlo \u00falohou tiskov\u00e9ho mluv\u010d\u00edho pov\u011b\u0159it n\u011bkoho z vlastn\u00edch \u0159ad; n\u011bkoho, kdo m\u00e1 zku\u0161enosti a mohl by tuto pr\u00e1ci vykon\u00e1vat paraleln\u011b s tou sou\u010dasnou? Pro\u010d o tom p\u00ed\u0161u&#8230; Zjistil jsem si, \u017ee v na\u0161em sousedstv\u00ed maj\u00ed tak\u00e9 tiskov\u00e9ho mluv\u010d\u00edho. Vytv\u00e1\u0159\u00ed t\u00e9m\u011b\u0159 cel\u00fd obsah Boskovick\u00e9ho zpravodaje, p\u00ed\u0161e ve\u0161ker\u00e9 tiskov\u00e9 zpr\u00e1vy, aktualizuje webov\u00e9 str\u00e1nky, denn\u011b p\u0159id\u00e1v\u00e1 na facebook m\u011bsta nov\u00e9 p\u0159\u00edsp\u011bvky. A d\u011bl\u00e1 to skv\u011ble! Ob\u010dan\u00e9 Boskovic jsou tak neust\u00e1le v obraze, co se u nich ve m\u011bst\u011b d\u011bje. Pro\u010d to m\u016f\u017ee j\u00edt jinde a u n\u00e1s v Blansku ne? Zv\u00e1\u017eila radnice v\u016fbec tuto mo\u017enost?<\/p>\n<p class=\"p1\">M\u00e1m toti\u017e obavy, aby n\u00e1pl\u0148 tiskov\u00e9ho mluv\u010d\u00edho v Blansku tak\u00e9 nesklouzla k tomu, \u017ee bude tvo\u0159it obsah Zpravodaje. Mo\u017en\u00e1 by to d\u00e1valo smysl, jenom\u017ee blanensk\u00fd Zpravodaj u\u017e dva redaktory na pln\u00fd \u00favazek zam\u011bstn\u00e1v\u00e1 (nepo\u010d\u00edt\u00e1m \u0161\u00e9fredaktora, kter\u00fdm je \u0159editel KSMB Jaroslav Je\u0159\u00e1bek, jeliko\u017e \u017e\u00e1dn\u00fd jeho p\u0159\u00edsp\u011bvek jsem v \u017eivot\u011b ne\u010detl).<\/p>\n<p class=\"p1\">To bychom se<span class=\"Apple-converted-space\">\u00a0 <\/span>pak mohli opravdu bavit o vyhazov\u00e1n\u00ed pen\u011bz oknem, proto\u017ee na m\u011bstsk\u00e9 noviny jsou t\u0159i krky skute\u010dn\u011b velik\u00fdm p\u0159epychem. Boj\u00edm se, aby se tu po Nov\u00e9m roce neobjevil \u00favodn\u00edk s n\u00e1zvem &#8222;Pot\u0159ebuje Blansko t\u0159i redaktory pro sv\u016fj Zpravodaj?&#8220;<\/p>\n<p class=\"p3\"><b>Martin M\u00fcller<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ed n\u011bkolika t\u00fddny odhlasovala Rada m\u011bsta Blanska z\u0159\u00edzen\u00ed nov\u00e9 pracovn\u00ed pozice tiskov\u00e9ho mluv\u010d\u00edho. N\u011bkdo \u0159\u00edk\u00e1, \u017ee jsou to vyhozen\u00e9 pen\u00edze,<\/p>\n","protected":false},"author":1,"featured_media":5323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/5322"}],"collection":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5322"}],"version-history":[{"count":1,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/5322\/revisions"}],"predecessor-version":[{"id":5324,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/5322\/revisions\/5324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/media\/5323"}],"wp:attachment":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}