{"id":5207,"date":"2018-09-29T13:07:01","date_gmt":"2018-09-29T11:07:01","guid":{"rendered":"http:\/\/www.monitor-bk.cz\/?p=5207"},"modified":"2018-09-28T13:10:30","modified_gmt":"2018-09-28T11:10:30","slug":"blansko-ma-nove-logo","status":"publish","type":"post","link":"https:\/\/www.monitor-bk.cz\/?p=5207","title":{"rendered":"Blansko m\u00e1 nov\u00e9 logo"},"content":{"rendered":"

\"\"<\/a>Veden\u00ed Blanska p\u0159edstavilo nov\u00fd vizu\u00e1ln\u00ed styl, kter\u00fdm se nyn\u00ed bude m\u011bsto vyzna\u010dovat. Jde zejm\u00e9na o nov\u00e9 logo, kter\u00e9 se vyu\u017e\u00edv\u00e1 p\u0159i prezentaci Blanska ve ve\u0159ejn\u00e9m prostoru, na soci\u00e1ln\u00edch s\u00edt\u00edch a pro propaga\u010dn\u00ed \u00fa\u010dely.\u00a0<\/span><\/b><\/p>\n

\u201eJednotn\u00e1 vizu\u00e1ln\u00ed identita je ned\u00edlnou sou\u010d\u00e1st\u00ed modern\u00ed propagace m\u011bsta. Chyb\u011bl n\u00e1m jednot\u00edc\u00ed prvek, kter\u00fd by propaga\u010dn\u00ed v\u00fdstupy charakterizoval. Jakmile se objevil vhodn\u00fd dota\u010dn\u00ed titul, projekt, jeho\u017e sou\u010d\u00e1st\u00ed bylo i zpracov\u00e1n\u00ed vizu\u00e1ln\u00ed identity, jsme do n\u011bj za\u0159adili,\u201c uvedla vedouc\u00ed odd\u011blen\u00ed propagace a cestovn\u00edho ruchu Martina Hej\u010dov\u00e1.\u00a0<\/span><\/p>\n

Z\u00e1m\u011brem bylo vytvo\u0159it logo, kter\u00e9 bude jednoduch\u00e9, modern\u00ed a variabiln\u00ed a kter\u00e9 p\u0159edstavuje Blansko jako modern\u00ed m\u011bsto, br\u00e1nu Moravsk\u00e9ho krasu, a z\u00e1rove\u0148 v sob\u011b ponese ur\u010dit\u00fd odkaz na historii a tradici m\u011bsta. Na tradici a historii odkazuje zjednodu\u0161en\u00fd symbol v\u011b\u017ee, modr\u00fd r\u00e1m okolo n\u00ed potom symbolizuje br\u00e1nu Moravsk\u00e9ho krasu. \u201eLogo je zpracov\u00e1no i v jazykov\u00fdch mutac\u00edch, kter\u00e9 budeme vyu\u017e\u00edvat pro komunikaci s partnersk\u00fdmi m\u011bsty,\u201c podotkla Hej\u010dov\u00e1.\u00a0<\/span><\/p>\n

Zav\u00e1d\u011bn\u00ed loga do praxe bude podle n\u00ed prob\u00edhat postupn\u011b, zejm\u00e9na s ohledem na rozpo\u010dtov\u00e9 mo\u017enosti m\u011bsta. Po p\u0159echodnou dobu se ve\u0159ejnost tedy bude setk\u00e1vat jak s verz\u00ed propaga\u010dn\u00edch p\u0159edm\u011bt\u016f, formul\u00e1\u0159\u016f a dal\u0161\u00edch materi\u00e1l\u016f s m\u011bstsk\u00fdm znakem, tak s nov\u00fdm logem. Objev\u00ed se tak\u00e9 na webov\u00fdch str\u00e1nk\u00e1ch m\u011bsta.\u00a0<\/span><\/p>\n

\u201eJsou pou\u017eity tradi\u010dn\u00ed m\u011bstsk\u00e9 barvy. Modr\u00e1 a b\u00edl\u00e1 jsou tradi\u010dn\u00ed barvy Blanska u\u017e odnepam\u011bti. V\u0161echny v\u00fdznamn\u00e9 blanensk\u00e9 rody, kter\u00e9 m\u011bsto v minulosti dr\u017eely, je m\u011bly ve znaku,\u201c upozornil vedouc\u00ed odboru kancel\u00e1\u0159e tajemn\u00edka Ji\u0159\u00ed Ku\u010dera. Vytvo\u0159en\u00ed nov\u00e9ho loga podle n\u011bj v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b neznamen\u00e1, \u017ee m\u011bsto Blansko nad\u00e1le nebude pou\u017e\u00edvat ofici\u00e1ln\u011b sv\u016fj m\u011bstsk\u00fd znak. \u201eTen m\u00e1 svou bohatou historii a na v\u00fdznamu v\u016fbec neztr\u00e1c\u00ed. Jenom\u017ee podle m\u011bstsk\u00fdch znak\u016f se za hranicemi nebli\u017e\u0161\u00edho regionu dok\u00e1\u017ee spr\u00e1vn\u011b orientovat jen zku\u0161en\u00fd heraldik. V sou\u010dasn\u00e9 dob\u011b modern\u00ed symbol p\u0159ed\u00e1v\u00e1 zpr\u00e1vu daleko rychleji a pohodln\u011bji. Takto loga vn\u00edmejme \u2013 v\u017edy je to ur\u010dit\u00e1 zkratka,\u201c vysv\u011btlil Ku\u010dera. \u00a0<\/span><\/p>\n

Vytvo\u0159en\u00ed nov\u00e9 vizu\u00e1ln\u00ed identity, v\u010detn\u011b nov\u00e9ho loga a jeho verz\u00ed, grafick\u00e9ho manu\u00e1lu a ak\u010dn\u00edho pl\u00e1nu budouc\u00edho pou\u017eit\u00ed loga a grafick\u00fdch prvk\u016f st\u00e1lo 116 tis\u00edc korun. Z 95% byla tato \u010d\u00e1stka hrazena z dotace Evropsk\u00e9ho soci\u00e1ln\u00edho fondu a st\u00e1tn\u00edho rozpo\u010dtu. \u00a0<\/span><\/p>\n

-mha-<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Veden\u00ed Blanska p\u0159edstavilo nov\u00fd vizu\u00e1ln\u00ed styl, kter\u00fdm se nyn\u00ed bude m\u011bsto vyzna\u010dovat. Jde zejm\u00e9na o nov\u00e9 logo, kter\u00e9 se vyu\u017e\u00edv\u00e1<\/p>\n","protected":false},"author":1,"featured_media":5208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/5207"}],"collection":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5207"}],"version-history":[{"count":1,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/5207\/revisions"}],"predecessor-version":[{"id":5209,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/5207\/revisions\/5209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}