{"id":2043,"date":"2015-10-20T13:27:17","date_gmt":"2015-10-20T13:27:17","guid":{"rendered":"http:\/\/www.monitor-bk.cz\/?p=2043"},"modified":"2016-10-22T00:38:31","modified_gmt":"2016-10-22T00:38:31","slug":"nechci-slevu-zadarmo","status":"publish","type":"post","link":"https:\/\/www.monitor-bk.cz\/?p=2043","title":{"rendered":"Nechci slevu zadarmo!"},"content":{"rendered":"

\"ctv\"<\/a>Slova AKCE a SLEVA dnes sl\u00fdch\u00e1me v podstat\u011b na ka\u017ed\u00e9m kroku a tolik jsme si na n\u011b zvykli, \u017ee \u017eivot bez nich u\u017e by nebyl t\u00edm, \u010d\u00edm b\u00fdval. Reklama upozor\u0148uj\u00edc\u00ed na \u0161okuj\u00edc\u00ed slevy a ak\u010dn\u00ed zbo\u017e\u00ed na n\u00e1s \u010d\u00edh\u00e1 v ka\u017ed\u00e9m kout\u011b \u2013 z billboard\u016f, let\u00e1k\u016f, katalog\u016f, ale tak\u00e9 budov, automobil\u016f, lavi\u010dek, sportovn\u00edch dres\u016f i pracovn\u00edch od\u011bv\u016f. Tro\u0161ku si za to m\u016f\u017eeme sami \u2013 p\u0159edstava v\u00fdhodn\u00e9ho n\u00e1kupu je pro n\u00e1s tak l\u00e1kav\u00e1, \u017ee mnohdy ani nep\u0159em\u00fd\u0161l\u00edme nad t\u00edm, co kupujeme, ani nad t\u00edm, jak v\u00fdhodn\u00e9 to pro n\u00e1s ve skute\u010dnosti je. Pr\u00e1v\u011b proto jsem si dnes vyp\u016fj\u010dil pro n\u00e1zev \u00favodn\u00edku v\u011btu, kterou vymysleli \u0160imek s Grossmannem \u2013 sleva nemus\u00ed v\u017edy znamenat v\u00fdhodn\u00fd n\u00e1kup.<\/strong><\/p>\n

Sta\u010d\u00ed se jen pod\u00edvat do na\u0161eho m\u011bsta. Ve \u010dtvrtek dopoledne rozumn\u00fd \u010dlov\u011bk do supermarketu na ul. Ludv\u00edka Da\u0148ka rad\u011bji nejde, nebo\u0165 jak hl\u00e1saj\u00ed jeho noviny, ka\u017ed\u00fd \u010dtvrt\u00fd den v t\u00fddnu se m\u011bn\u00ed ak\u010dn\u00ed zbo\u017e\u00ed. To znamen\u00e1, \u017ee mnoho, ale skute\u010dn\u011b mnoho nedo\u010dkavc\u016f vyr\u00e1\u017e\u00ed na n\u00e1kup. Co kdyby m\u00e1slo za dvacet\u010dty\u0159idevades\u00e1t n\u011bjak\u00fd filuta vykoupil?! Nech\u00e1pu, pro\u010d si n\u011bkdo koup\u00ed dv\u011b kila m\u00e1sla do z\u00e1soby, stejn\u011b tak si nedovedu p\u0159edstavit, co bude d\u011blat s p\u011bti pecny chleba, pokud tedy doma nem\u00e1 malou ZOO nebo otes\u00e1nka. V\u017edy\u0165 m\u00e1slo je nejlep\u0161\u00ed \u010derstv\u00e9, o pe\u010divu to plat\u00ed dvojn\u00e1sob. V\u00edm, \u017ee i pe\u010divo se dnes d\u00e1 zmrazit, ale chuti toho \u010derstv\u00e9ho se nevyrovn\u00e1. U potravin mi jejich \u010derstvost a chu\u0165 stoj\u00ed za t\u011bch p\u00e1r korun nav\u00edc. Neznamen\u00e1 to, \u017ee bych si levn\u00e9 m\u00e1slo nekoupil, ale ned\u011bl\u00e1m si z n\u011bj z\u00e1soby na zimu.<\/p>\n

Daleko hor\u0161\u00ed p\u0159\u00edpad mi demonstroval m\u016fj kamar\u00e1d, kter\u00fd v Blansku vlastn\u00ed obchod s po\u010d\u00edta\u010di, telefony a dal\u0161\u00ed v\u00fdpo\u010detn\u00ed technikou. Ned\u00e1vno za n\u00edm do kr\u00e1mu p\u0159i\u0161la pan\u00ed a na oblig\u00e1tn\u00ed dotaz: \u201e\u010c\u00edm poslou\u017e\u00edm, mlad\u00e1 pan\u00ed?\u201c se jej zeptala, co m\u00e1 v akci. Cht\u011bl v\u011bd\u011bt, zda doty\u010dn\u00e1 sh\u00e1n\u00ed telefon, notebook, navigaci nebo n\u011bco jin\u00e9ho, ta mu v\u0161ak znovu zopakovala svoje p\u0159\u00e1n\u00ed vid\u011bt zbo\u017e\u00ed v akci. Bylo j\u00ed jedno, co to bude za druh zbo\u017e\u00ed, d\u016fle\u017eit\u00e1 pro ni byla v tento moment sleva a pocit, \u017ee u\u0161et\u0159\u00ed spoustu pen\u011bz. To, \u017ee nemalou \u010d\u00e1stku bude muset zaplatit, j\u00ed bylo jedno.<\/p>\n

Obchod s v\u011bcmi \u201eV\u0161e za 39,-\u201c je pro mne n\u011b\u010d\u00edm nepochopiteln\u00fdm. M\u016f\u017ee mi n\u011bkdo vysv\u011btlit, jak\u00fd v\u00fdznam maj\u00ed haldy lacin\u00fdch kr\u00e1m\u016f, kter\u00e9 p\u0159esto\u017ee jsou extr\u00e9mn\u011b levn\u00e9, nemaj\u00ed pro \u010dlov\u011bka prakticky \u017e\u00e1dn\u00e9 vyu\u017eit\u00ed? J\u00e1 tu nenakupuji, ale v\u00edm od lid\u00ed, co tu n\u011bco po\u0159\u00eddili, \u017ee zbo\u017e\u00ed se rozpadlo po p\u00e1r dnech nebo jeho u\u017eitek \u010di radost z n\u011bj netrvala d\u00e9le ne\u017e p\u00e1r minut. Je tohle skute\u010dn\u011b to, co pot\u0159ebujeme? Pravd\u011bpodobn\u011b nebudete na\u0161tvan\u00ed, kdy\u017e se v\u00e1m takov\u00e1 v\u011bc rozbije, proto\u017ee byla levn\u00e1. Ale co kdy\u017e zjist\u00edte, \u017ee jste n\u011bco podobn\u00e9ho koupili u\u017e n\u011bkolikr\u00e1t a za utracenou sumu byste mohli m\u00edt doma kvalitn\u00ed p\u0159edm\u011bt, kter\u00fd by v\u00e1m poslou\u017eil v\u00fdrazn\u011b d\u00e9le? Nicm\u00e9n\u011b fronty se tu tvo\u0159\u00ed \u2013 je vid\u011bt, \u017ee se i u n\u00e1s najdou z\u00e1stupy t\u011bch, kter\u00fdm je z\u0159ejm\u011b jedno, co koup\u00ed, hlavn\u00ed je, \u017ee u\u0161et\u0159\u00ed.<\/p>\n

N\u011bkte\u0159\u00ed z n\u00e1s jsou nepou\u010diteln\u00ed, ale hraje v tom nemalou roli i psychologie. Jen si vzpome\u0148te, kolikr\u00e1t jste prokl\u00ednali zelenou p\u0159\u00ed\u0161eru, kter\u00e1 na v\u00e1s nep\u0159\u00edjemn\u011b v\u0159e\u0161t\u00ed z televizn\u00ed obrazovky a nab\u00edz\u00ed \u201eSmartfoun ka\u017edou h\u00f3\u00f3\u00f3dinu\u201c. Je v\u00e1m to nep\u0159\u00edjemn\u00e9, ale funguje to. Kdy\u017e potom chcete na internetu koupit n\u011bjakou elektroniku, bude zelen\u00fd pa\u0148\u00e1ca to prvn\u00ed, na co si vzpomenete. Oproti konkurenci sice nem\u00e1 nejlevn\u011bj\u0161\u00ed zbo\u017e\u00ed, ale je to \u010desk\u00fd prodejce, nav\u00edc nab\u00edz\u00ed sout\u011b\u017e o telefon (kter\u00fd stejn\u011b nepot\u0159ebujete, proto\u017ee ten v\u00e1\u0161 funguje spolehliv\u011b), tak\u017ee u n\u011bj nakoup\u00edte.<\/p>\n

I v Monitoru, kter\u00fd \u017eije z reklamy, jsou na inzerci slevy. Dnes to toti\u017e ani jinak nejde. Sleva je to prvn\u00ed, na co se v\u00e1s z\u00e1kazn\u00edk zept\u00e1. U\u017e d\u00e1vno mne napadlo, \u017ee bychom cen\u00edk v\u00fdrazn\u011b zvedli a nab\u00edzeli inzerci pouze se slevami \u2013 ceny si ur\u010dujeme sami, tak pro\u010d ne? Ve fin\u00e1le na tom m\u016f\u017eeme je\u0161t\u011b vyd\u011blat. Cena s 60% slevou by teoreticky mohla b\u00fdt vy\u0161\u0161\u00ed, ne\u017e byla ned\u00e1vno v ofici\u00e1ln\u00edm cen\u00edku. V\u0161ichni budou spokojen\u00ed! Lidi se toti\u017e r\u00e1di nechaj\u00ed vodit za nos. A proto promi\u0148te, dnes sv\u016fj \u00favodn\u00edk tro\u0161ku zkr\u00e1t\u00edm. Zjistil jsem, \u017ee v jednom z blanensk\u00fdch supermarket\u016f maj\u00ed ban\u00e1ny za 19,90 K\u010d a jdu si jich p\u00e1r kilo koupit. Nad t\u00edm, \u017ee mi doma polovina shnije, nebudu p\u0159em\u00fd\u0161let. D\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee u\u0161et\u0159\u00edm spousty pen\u011bz.<\/p>\n

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Slova AKCE a SLEVA dnes sl\u00fdch\u00e1me v podstat\u011b na ka\u017ed\u00e9m kroku a tolik jsme si na n\u011b zvykli, \u017ee \u017eivot<\/p>\n","protected":false},"author":1,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/2043"}],"collection":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2043"}],"version-history":[{"count":3,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/2043\/revisions"}],"predecessor-version":[{"id":2883,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/posts\/2043\/revisions\/2883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=\/wp\/v2\/media\/582"}],"wp:attachment":[{"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monitor-bk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}